UK company, yoomi, selects Warwick as its Fulfillment Partner for US Launch

yoomi, the UK company that invented an innovative self-warming baby bottle, is launching its business in the US. "We understand the importance of making a good first impression in the United States and feel well positioned to do so with our choice of Warwick Fulfillment Solutions as our US fulfillment provider, "stated Rizwan Sheikh, yoomi's VP of Business Development for North America.

yoomi's product line was first started in the UK. It was created by the CEO, Jim Shaikh, in response to his own family's need for a quick, safe means to warm breast milk and formula. When Jim and his wife Farah's first child was born six weeks premature, night time feedings were a regular part of their care routine. One day, having struggled with the process of heating the bottle to the right temperature in the middle of the night, Farah suggested that her husband apply his doctorate in fluid dynamics and invent a solution that would allow for quick, safe, perfect temperature milk. Jim rose to the challenge and the yoomi product line was launched. yoomi is a rechargeable, BPA free, self warming baby bottle that warms baby's formula or breast milk to the natural temperature of breast milk at the touch of a button - in just : 60s.

Starting in mid-April of this year, yoomi will sell its products direct on line at yoomi.com and through select retailers such as giggle, the one-stop source for today's new parent offering a complete checklist of only the best products for a smarter nursery. In support of these distribution channels, Warwick will provide both e-commerce fulfillment services as well as retail replenishment. "We welcome the yoomi account to the US and to our facilities. The product is revolutionary and we look forward to supporting its growth," stated Mike Wilt, President of Warwick Fulfillment Solutions. "Warwick fits our needs well in that they can provide both ecommerce and retail replenishment services, understand their role in insuring we have the proper brand image in the US and they know how to grow with us as our needs increase," said Rizwan Sheikh of yoomi US. yoomi will be launching its US marketing and PR with coverage on such programs as NBC's Today Show and CBS' The Talk. For more information about yoomi or to purchase product go to www.yoomi.com